Thursday, January 13, 2005

Psychological sizing

Today I found myself in a Tommy Bahama store in Chicago's North Bridge mall (don't ask). After trying a few things on, I noticed it all ran about a size too big. Usually, I'm a 'large' -- but even the 'medium' was a bit baggy there.

So at the register, I mentioned to the cashier that "the sizes run a little big."

"Yeah, about a size big. Tommy Bahama is known for a more... relaxed fit."

I didn't really know what to say to that. "Fit" and "size" are supposed to be independent. For example, my favorite Gap jeans are "low rise boot fit," but they're still the same size I wear everywhere -- 32/34.

Then after some hestitation:

"Well, you know... most of our customers are a bit older," the cashier said. "Some of them are getting bigger than they would like," he said as he placed a hand on his belly.

"So it's a trick?"

"Yeah."

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